You'd think it would be a fair bet that a store called "CUM BOOKS" would sell porn magazines. At least that's what I thought when I visited South Africa a few years ago.
Imagine my surprise when I discovered all the books were about Jesus. You see, CUM is a Christian Family Bookstore. It's a big company, with 31 branches of CUM Books across the country and they even have their own CUM website!
I had to ask the question of the sales guy "Don't you know what the word cum means?" To which he answered "This is South Africa. Here, words mean what we want them to mean."
Ummm... OK. 
Posted: Tuesday 4th April 2006, 3:23 PM